Justin Kaufman’s Blog
The Importance of Finding a Mentor as an Entrepreneur
Entrepreneurship is an exciting and rewarding career path, but it can also be daunting to navigate through, especially when one doesn’t have anyone guiding him or her. Finding a mentor would help ease the process by providing advice, guidance, and direction in all...
Ways to Improve Budgeting For Marketing
As a business owner, you know that marketing is key to achieving your goals. However, the problem is that many companies don't budget for marketing and spend too much money on their comprehensive marketing plan. This article will teach you ways to improve budgeting...
3 Ways How To Project Brand Relevance For Future Review
Projecting brand relevance is a critical component of any marketing strategy. And while it's essential to have your finger on the pulse of what's happening now, it's also necessary that you're thinking about the future. What are consumers going to be interested in?...
Tips for Marketing Your Goods to Different Generations
Marketing is an important part of any business plan, but it can be difficult to know how to reach your audience. One of the most common questions marketers have involves figuring out what marketing strategies are best for different generations. The tips in this blog...
The Role of Sustainability in Branding
Sustainability is a hot topic in the world of marketing these days. Consumers are increasingly concerned with where their products come from and what they are made out of. As more consumers become aware of the sustainability movement, many companies have begun to...
Sustainable Startup Growth
It is more important than ever for startups to focus on sustainable growth in today's fast-paced and ever-changing world. Here are a few tips to help your startup achieve this goal: Establish realistic goals and timelines. It is crucial to set achievable goals and be...
Problem-Solving Skills Every Entrepreneur Should Master
Being an entrepreneur means having a certain array of skills. Without a doubt one of the most important is having problem-solving abilities. Knowing how to tackle a problem and get to the solution is vital. But there are different facets of that skill that each...
How to Team Build Without Wasting Employee Time
Team building is crucial to any business. But we have all heard the stories about team building exercises that wound up being a huge waste of time. If anything, it drove the team and management further apart. But there are a few ways in which to focus on team building...
A Step-By-Step Guide to Building Customer Loyalty
Brand awareness and customer loyalty are two things that every business strives for. Being able to develop that kind of loyalty is rare but it can be invaluable to the bottom line of the business. There are a few ways in which a company can build that customer...
The Qualities One Must Possess to be a Successful Entrepreneur
Many traits can help turn an aspiring entrepreneur into a successful business owner. The traits needed will vary depending on the individual and the industry. However, if one were to look at the top entrepreneurs in the world, one would find several traits in common....